Like your ‘typical’ suburban dweller, I have a Costco membership. Had it for years. I go there by default pretty much every other weekend. And I’ve read other posts about how amazing Costco is at wholesale, store design, branding, packaging, etc. But a recent trip to Sam’s Club has me second-guessing the unquestioned supremacy ofContinue reading “Costco’s days on top coming to an end?”
Tag Archives: marketing
Social Media: Less Lazy Value-Signaling and More Engagement, Please
Holidays are great opportunities to engage, so don’t take the lazy way out.
How to tell if sales & marketing are aligned in your company
Sales enablement and RevOps are hot topics in marketing/sales circles and it makes sense to check the pulse of your company’s ability to align the two around a common goal. So, how can you tell if your Sales & Marketing are aligned? Ask each team one question: “What is a qualified lead?” Pose this questionContinue reading “How to tell if sales & marketing are aligned in your company”
5 Essentials for a 2023 Loan Officer Marketing Plan
Photo by Brands&People on Unsplash If you’re a mortgage loan officer, don’t pass ‘Go’ don’t collect $200 until you take an hour out of your life and write a personal marketing plan for 2023. I know, I know: you’ve got a million things to track down for borrwers in the pipe, you have a CRMContinue reading “5 Essentials for a 2023 Loan Officer Marketing Plan”
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