mcgregorworks

There’s no reason your app can’t change my life

When your app makes my life better, it makes it ridiculously easy for me to give you more money.

Leverage Mortgage Insurance as a Sales Tool

Rates, of course, are the main topic of discussion when it comes to mortgages. But there’s an opportunity to distinguish yourself as a Loan Officer by educating your borrowers about the ‘hidden’ benefits in Mortgage Insurance options.

5 Essentials for a 2023 Loan Officer Marketing Plan

Photo by Brands&People on Unsplash If you’re a mortgage loan officer, don’t pass ‘Go’ don’t collect $200 until you take an hour out of your life and write a personal marketing plan for 2023. I know, I know: you’ve got a million things to track down for borrwers in the pipe, you have a CRMContinue reading “5 Essentials for a 2023 Loan Officer Marketing Plan”

Special is good. Be special.

One of the whole points of branding is to distinguish your company/product from the alternatives out there. A good brand = Special. Easy enough, right? Well, why is it that so many marketers out there treat their brand as so completely Not special? For example, there’s a very famous jewelry maker whom my wife absolutelyContinue reading “Special is good. Be special.”

There’s more to a mortgage than a low interest rate

Are you being tempted by tantalizing mortgage rates? Read on to learn what you need to know about making smart mortgage decisions.