Here’s a prime example of why making self-generated video part of your 2023 Marketing Plan is so important.
Here’s the post results of a recent video I posted on LinkedIn, compared to a generic post created by our Marketing Team for all LOs/employees to use:
Video Post Results:
Generic Post Results:
The video post got 198 more impressions than the generic content… that’s 400% more. Impressions on LinkedIn measures the number of times your post appears in other users’ home feeds.
Bottom Line: Marketing content is good, but it’s not enough
Definitely use and share the content your Marketing Team puts together…. but don’t rely on it entirely for your 2023 Marketing Plans.
McGregorWorks 