Creating content positions your business as a trusted and approachable expert. It’s not only a great way to connect with potential customers, it also gives you an SEO “boost!”
So, how do you create content that people will actually want?
- Create customer “personas”
Don’t panic: you don’t have to write an in-depth biography about a fictional person! But investing some time thinking about the challenges your ‘ideal’ customer faces is worth it.
Think like your customer thinks. What problem do they want to solve? How do they do research and compare options? What do they want more than anything when it comes to this problem? Where do they live? Are they a man or a woman? Etc.
Answering questions like these will help you target your blog post for maximum impact. - Write like you talk
The goal here is to create a post that people will actually read, so don’t write in the 3rd person or use passive-voice. (“We specialize in,” instead of “XYZ specializes in,” and “You will find,” instead of “One can find.”)
Don’t be afraid to sprinkle some humor in this either. Just be yourself, especially as you write the first draft. - Tell a good story
The greatest way to showcase the power of your product is sharing a real-life story about a customer who’s used it to solve their problem.
It’s a super way to show your visitors that other people think your solutions are as great as you do! - Include eye-catching visuals or video
Add in a great visual, like an infographic that illustrates how you can help them solve a problem, then you’re way ahead of the game. Something like this:
Create a short video to go with it, and now you’re really cooking with gas!
Really, all you need is a mobile phone camera and a lavalier mic. You can totally do this. The movie editing stuff that’s already on your phone is more than good enough to get started. - Make it easy-to-read
Let’s be real: folks don’t read like they used to. If they read your content at all, they will scan it.- Break up long paragraphs
- Add bullet points
- Use call-outs, like an awesome quote from a review!
Want some help? Holler at me!
None of this stuff is rocket science, but it does take time. If you already have enough on your plate, give me a holler! I’ll be glad to help you.
Whether you want help developing personas or want to outsource your blog posts, I’d be happy to help build powerful content for you!
McGregorWorks 