You (random corporation’s app) know damn near everything about me.
You know my name, email, phone number, location, what I look at on your app, how often I’ve bought something from you and probably a lot more that I don’t realize.
It’s time for you to use that data, which I’ve freely given to you, to make my life better.
Suppose I have your fast food app on my phone. Suppose I’ve used it many times to order the exact same meal in the past 3 months.
Ask me if I want to save this order and give it a custom name.
Now suppose I’ve turned on the setting that allows your app to know my location.
Great! Next time I enter the parking lot of one of your stores, the app should send me a push notification like this:
Hi, Doug! Welcome back to Burger Hog! Want to order your Usual today? At the bottom of the notification should be a simple Yes/No option set.
If I press “Yes,” the app should say:
Awesome! We’re working on your order now and since you’ve saved your debit card info in the app, you’ve already paid for it, too! Just stay in line and we’ll have your order for you at the pick-up window.
Your app has just made my life supremely better by:
- Eliminating the need to keep an eye on the car in front of me and suffer all kinds of anxiety because your order taker is saying “order when you’re ready” even though the car in front of me has not cleared the order kiosk yet
- I don’t even have to open the app, look at my settings, find my “Usual” order, find a location, etc. etc.
- I don’t have to fumble to get my debit card out of my back pocket
- I really don’t have to talk to anyone at all for any reason
If I’m looking for something for lunch before I have to get back to the office for a meeting, I’m probably much more likely to choose a fast food place that offered that kind of ‘no thinking required’ service than try someplace new.
When your app makes my life better, it makes it ridiculously easy for me to give you more money.
McGregorWorks 